Developing A Short Term Rental Strategy in the UAE
Situation
The Chic Properties, LLC is a luxury real estate Company in Dubai, United Arab Emirates. The Company wanted to expand their product offering to manage short term rentals on behalf of landlords and provide an excellent standard of customer service to their guests. The Short Term Rental market in Dubai remains in its infancy yet is growing at double digit increments year over year as Dubai cements itself as one of the worlds most popular tourist destinations. The Chic Properties engaged AyTrade in order to capture emerging market share in this industry.
Solution
AyTrade consulted and advised extensively with The Chic Properties to develop a go-to-market strategy. AyTrade assisted in acquiring and developing the correct technologies in order to manage the flow of both customers and landlords. We also developed an optimum customer service strategy, ensuring that there are proper procedures in place to guarantee that landlords and customers alike receive the best service possible. We have worked with the Chic Properties on all aspects of their strategy and operations, from pricing programmes to guidebooks and property profiles.
Where are they now?
The Chic Properties has received guests to its managed properties and is in the process of signing up further landlords. Current feedback has been extremely positive. Properties managed by The Chic Properties boast an Average AirBnB rating of 4.67. AyTrade continues to advise the Chic Properties on the best ways to acquire landlords, market their properties, and look after their guests in order to provide a best-in-class product offering.